Insights for Building Materials Companies

How Commercial Building Materials Are Sold

The channel is especially important in the commercial building materials market.  The owner or end user is even more unlikely to worry about an individual product than a residential homeowner. …

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Where Did All The Contractors Go?

In the recession many contractors left for jobs like truck driving. I don’t think they will return to construction even as their prospects improve. I’m not talking about the large…

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Motivations in Building Materials

With the building material channel, it’s not about the aesthetics or performance of your product.  It’s all about the business proposition. Tell me why I should carry or use your…

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Affordable Home Improvement Advertising

It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing.  Let’s WAIT for the homeowner to decide they need…

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Knowledge and Power In Building Material Sales

Your customer has the most power and the least knowledge while you have the most knowledge and the least power. Let’s use this infographic to help explore how to help…

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$100,000 Closets Sell $1,000 Closets

An article in the Wall Street Journal featured photos and a story about over the top closets that cost $100,000 or more.  Most closet system companies and other building product…

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The Building Materials Sales and MarketingKnowledge Bank

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