This article in the Wall Street Journal by humorist, Dave Barry helped me see a new opportunity for big boxes. The opportunity is to circle back to the DIY market. …
I have always wondered why concrete homes have never become more popular. They haven’t been able to grow beyond a few regions or a few builders and architects who aren’t…
Most residential building material manufacturers view sales of their products in terms of the structure, the geographic location or the price of the house. In other words, they think about…
In every category from retailers, to restaurants, hotels, liquor, appliances and more, the high and low ends are growing while the middle is sucking wind. This article in the New…
When I deal with smaller building material manufacturers I find frequently find a creative firm has abused them. When I say abused, I mean they spent a lot of money…
There are 3 steps that manufacturers should take in order to grow the sales of kitchen cabinets, sinks, faucets, appliances and countertops. These steps are based on the fact that…