Insights for Building Materials Companies
Most building materials are sold following the Business-to-Business (B-to-B) model. I find that this is not very effective for long-term success. A better model for selling building materials is Business…
As many as 9 out of 10 new products fail. With that type of odds, you might be better off learning to play poker. Here’s how to improve your odds…
Multifamily construction is a big market that continues to grow. Most building materials manufacturers aren’t aggressively pursuing multifamily and don’t know how. Manufacturers believe if a multifamily project uses their…
Many building material companies had a poor first quarter. For most of these companies, this wasn’t through any fault of their own. For most of them it was a combination…
Typical building material market research usually gives you back very expected results. The results are limited to what customers view as possible. If you ask a contractor what a manufacturer…
If you’re in the building materials industry you should subscribe to dwell magazine. On the surface it may seem a little too focused on design, almost as if it’s the…
The Building Materials Sales and MarketingKnowledge Bank
