Insights for Building Materials Companies
In my last post, I shared with you how to get started on becoming the online solution and educational resource for your product’s benefits. Too many company’s see social media…
If someone types in your company name or the type of product in a search engine, you should already be showing up on the first page. Even better is reaching…
Home Depot is going to stop opening new stores and shift their growth efforts online. They used to open 200 stores a year. This year they will open one. What…
Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW. I find many building…
From cars to fashion and electronics to consumer-packaged goods, most product categories see the world as their oyster. One product category, however, that seems to take the opposite approach is…
I’ve been feeling more like a business psychologist recently than a sales and marketing consultant. I get called into find why their products aren’t selling and to recommend a solution….
The Building Materials Sales and MarketingKnowledge Bank
