Insights for Building Materials Companies
Many building material manufacturers who exhibit at the International Builders Show will waste a lot of money. They have no measurable objectives. They are there because they always have been…
If someone is the smartest guy in the room, someone else must be the dumbest guy in the room. And when I say dumbest, I mean the person with the…
One of the most common complaints I hear from building material manufacturers is, “I can’t sell upgrades to builders.” However, due to an increasing demand from new homebuyers, upgrades are…
I recently wrote an article on the need to be multi-lingual when speaking to the different building material customers. The language of an architect is different than the language of…
The homebuilding industry is being slowed by a shortage of labor. Builders report they can sell more homes than they can build. The labor shortages are affecting builders as well…
To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…
The Building Materials Sales and MarketingKnowledge Bank
