Insights for Building Materials Companies
A presentation I gave at the LBM Conference on how lumber dealers can grow their sales to professional contractors and builders. The key for lumber dealers to grow their pro…
The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…
Too many building material companies squander great opportunities at retail. In-store signage and display space is very hard to get and is therefore very valuable. Despite this, most companies do…
My friend, Greg Bonsib, writes a great blog called Channel Instincts. He recently wrote a post on How to Succeed with Big Boxes that I thought would be of value…
The green building industry is focusing more and more on eliminating product ingredients and manufacturing processes that are potentially harmful. In my experience, however, many green supporters spend most of…
It’s that time of year for me to get out my crystal ball and share what I think will be the big trends for building materials marketing in 2014. Trends…
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