Blog for Building Materials Companies

The Language of Green

| Posted in Green

I recently wrote an article on the need to be multi-lingual when speaking to the different building material customers. The language of an architect is different than the language of a contractor, builder, distributor, building or homeowner.

Chuck Lohre of Lohre & Associates Marketing Communications took my article a step further by covering

The Language of Green.

Building material manufacturers who realize the potential of Green construction and want to be viewed with credibility should read this article by Chuck.

Talking to Green builders, architects, owners and others has it’s own language that Chuck does a nice job of explaining.

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I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers. As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.