This time of year, many of us are making resolutions to improve our personal lives. We should be doing the same for our businesses.
If you’re a business leader who has plans for 2020, turning key parts of that plan into New Year’s resolutions for the company is a great way to reinforce its importance.
If you want a message to stick, you need to repeat it over and over again. It also helps to use different methods to share the same message – like making it into a New Year’s resolution.
If your business plan says you’re going to grow your multi-family sales, make that a resolution instead of just a goal. Let everyone know about it, too.
Individuals should also have professional resolutions – if only to remind yourself that we all need to keep improving our skills if we don’t want to be left behind.
Suggested New Year’s Resolutions for Businesses
Reduce Customer Friction – Make it easier for your customers to do business with you (based on their definition of easier, not yours).
Listen More – Do a better job of listening to your salespeople and customers. Ask them what you are doing wrong or could be doing better.
Get Better with Technology – Whether it’s a CRM, a marketing automation program or some other technology, master it to grow your business more efficiently.
Get Focused – Find out what is the best type of customer or project for you and focus on them. If it’s hotels, don’t go to the AIA Show – go to HD Expo instead.
Help Customers Save – Customers are focused on doing things faster, cheaper and better. How can you help them? Cheaper does not mean your product costs less unless price is the only thing you have to offer.
Be the Online Leader – Every product category has a “go to” website that is the easiest to use and has the most helpful information. That should be your website.
Suggested New Year’s Resolutions for Individuals
Know More About Your Customer’s Business – Your customer already expects you to know about your product. They wish you also knew more about their business and the challenges they are facing.
Be a Guide – Whether you’re in sales or marketing or another area, your customer’s worlds are being disrupted. They’re looking for help in navigating this new world.
Learn a New Skill – Perhaps you can make better use of social media to build digital relationships. Share your knowledge and become a thought leader.
Keep Moving Ahead
Whether you call them resolutions or goals, you need them to avoid coming to a standstill with the status quo. Whether it’s your business or your career, the name of the game is constant and never-ending improvement.
If you have a New Year’s Resolution for your business or career, I’d love to hear what it is.
I hope you (and your company) have an amazing 2020!