Blog for Building Materials Companies

SMART – Keene Building Products

  |  Posted in Smart, Trade Shows

SMART – Keene Building Products

It’s never too late to get more people to come to your booth at a trade show. Keene is being very smart about this. First, they sent out this email reminding people that they will be at IBS which is a simple step that many companies overlook.

What is really smart is that they gave you a really good reason to come to their booth. They are offering a number of educational classes, which is always a good idea for builders and contractors.

When you walk the show floor, the exhibits that have demonstrations will attract more traffic. I love how Keene gives you a schedule. This takes it from, “I’ll try to remember to stop by the Keene booth” to “I have to put 2 pm on Tues on my schedule to visit the Keene booth.” Very Smart Keene!

Keene Building Products IBS

I’ll be walking the aisles of IBS. If you see me, please say hello. And if you’d like me to stop by your booth, click here and tell me your booth number.

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.