It’s never too late to get more people to come to your booth at a trade show. Keene is being very smart about this. First, they sent out this email reminding people that they will be at IBS which is a simple step that many companies overlook.
What is really smart is that they gave you a really good reason to come to their booth. They are offering a number of educational classes, which is always a good idea for builders and contractors.
When you walk the show floor, the exhibits that have demonstrations will attract more traffic. I love how Keene gives you a schedule. This takes it from, “I’ll try to remember to stop by the Keene booth” to “I have to put 2 pm on Tues on my schedule to visit the Keene booth.” Very Smart Keene!
I’ll be walking the aisles of IBS. If you see me, please say hello. And if