Blog for Building Materials Companies

SMART – BWI Millwork

  |  Posted in Smart, Smart Moves, Socia Media

SMART – BWI Millwork

I’ve been waiting for a door manufacturer to do this for a long time.  The distributor, Bridgewater Wholesalers beat them to the punch.  They are showing their customers just how much they love doors.

How to Sell Doors


Rather than just showing the doors they sell, they are asking people to send in photos of their doors or doors that they just love. The image above is from their Twitter feed.

A door is one of the most important features of a building. Doors have been around for thousands of years. When we visit an old building, like a cathedral, one of the things we notice and remember are frequently the doors. Old or new the right door makes any building stand out.

Asking people to send in their favorite door photos, increases the awareness of BWI among people who appreciate a fine door.  It also builds a relationship between the customer and BWI, “We both love doors.”

What do your customers love and appreciate about your product or what it does?  Start sharing the love and, in the end, you’ll sell more.

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.