84 Lumber is doing something smart, they are actually doing something about the labor shortage in construction.
They aren’t simply offering some training and a job, they are getting at the root of the problem. In our desire to provide a better education to everyone, we have now created an environment where unless you have a college degree you are looked down on.
84 Lumber has recognized this problem and is addressing it head on as they invest in ads to drive home the message that learning a trade can be more valuable than earning a college degree.
What are you doing to help the labor shortage in construction? A shortage of trained career installers is the biggest reason that building product companies sales aren’t growing faster.