Insights for Building Materials Companies
The Best Quarter for Building Materials Sales (Hint: It’s Not the First) Every year I am reminded that the fourth quarter (not the first) is the best quarter for building material…
My assistant and I were reviewing lumber dealer websites as part of our research for a building materials company. Most of them are poorly designed. A poorly designed website wasn’t…
Photo – SCOTT OLSON/GETTY IMAGES Just because you don’t have a communications plan for disasters in place doesn’t mean you can’t do something. It’s nice if you can donate money or products…
I’ve written before that a natural disaster is an opportunity for building materials companies that goes well beyond the sales of materials to rebuild. There’s an opportunity to show who…
Many building materials companies unnecessarily lose sales to competitors who make a lower quality product. They mistakenly assume that if they can just make the customer understand how much better…
Every year companies make investments in their facilities, software for sales and operations, machinery, equipment and many other areas. They also invest in education and training. Engineers, plant managers, HR…
The Building Materials Sales and MarketingKnowledge Bank
