Insights for Building Materials Companies
If your marketing department is going to be spending tens or hundreds of thousands of dollars, or more, on marketing, shouldn’t they be able to actually sell your product? I…
I’ve been waiting for a door manufacturer to do this for a long time. The distributor, Bridgewater Wholesalers beat them to the punch. They are showing their customers just how much they…
84 Lumber is doing something smart, they are actually doing something about the labor shortage in construction. They aren’t simply offering some training and a job, they are getting at the…
I have an ongoing relationship with a number of my clients. In addition to working with their marketing departments and their agencies, I also am also a resource for their…
Many building materials companies waste marketing dollars by investing in Random Acts of Marketing. Marketing should start with an objective, like growing sales, followed by the most important part: the strategy….
While most building materials companies are stubbornly hanging onto business as usual, Masonite is recognizing their customers shift to online and doing something about it. Imagine actually making it easier for…
The Building Materials Sales and MarketingKnowledge Bank
