Insights for Building Materials Companies
There are several problems with building materials warranties, but one of the biggest is that they get used as a sales tool. Using the length of your warranty as an…
A friend who works for one of the larger building materials companies called me recently to share a story she thought I’d like to hear. She was in a meeting with…
Hiring the right talent is crucial in today’s increasingly competitive building materials market. While price, product, promotion and place are all important, your team remains the most important part of…
You probably believe the building product you sell is higher quality than your competitor’s. But if your product really is better, why are you still losing so many sales to…
Most building materials companies aren’t prepared to deal with, or prevent, a competitor from taking their customers. They guard against losing customers by providing consistent product quality, customer service that’s…
Whether you are looking for some advice on how to sell architects generally or how to be more successful at the AIA show, here are some ways to improve your…
The Building Materials Sales and MarketingKnowledge Bank
