Blog for Building Materials Companies

SMART – Demilec Disaster Response

  |  Posted in Smart

SMART – Demilec Disaster Response


Just because you don’t have a communications plan for disasters in place doesn’t mean you can’t do something. It’s nice if you can donate money or products but that usually takes time to plan and execute.

Even if you aren’t going to make a donation, or even if you plan to, you should also be showing you care right now.  Much like going to a funeral, many of us feel that whatever we do or say will be inadequate so we don’t say or do anything.

Here is a great example from Demilec of a small step that can have a big impact.  People who work for or do business with Demilec will now feel even better about Demilec.

Hurricane Harvey Response

Here are the two things Demilex is doing that most building materials companies don’t.

  1. Realizing the power of social media and using it.
  2. Allowing someone to see an idea and act on it without having to go through an idea killing, cumbersome and time-consuming approval process.

What can you do better? Starting today!

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.