Photo – SCOTT OLSON/GETTY IMAGES
Just because you don’t have a communications plan for disasters in place doesn’t mean you can’t do something. It’s nice if you can donate money or products but that usually takes time to plan and execute.
Even if you aren’t going to make a donation, or even if you plan to, you should also be showing you care right now. Much like going to a funeral, many of us feel that whatever we do or say will be inadequate so we don’t say or do anything.
Here is a great example from Demilec of a small step that can have a big impact. People who work for or do business with Demilec will now feel even better about Demilec.
Here are the two things Demilex is doing that most building materials companies don’t.
- Realizing the power of social media and using it.
- Allowing someone to see an idea and act on it without having to go through an idea killing, cumbersome and time-consuming approval process.
What can you do better? Starting today!
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