Insights for Building Materials Companies

Best Trade Show Booth – Ever!

Even when building materials manufacturers spend hundreds of thousands of dollars on large show-stopping booths, they frequently design them with little regard for the audience. The end result is they…

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Home Depot and Lowe’s Changing

Home Depot and Lowes are constantly making changes to their business strategies. Since the recession, home improvement projects and new home sales have increased. Building materials manufacturers who sell products…

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Content Is More Important Than SEO

As a building materials company, if you are using Search Engine Optimization (SEO), you are probably wasting your money.  Before you invest in SEO, you need to invest in content…

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The End of Waste in Construction

While manufacturing and distribution have made big advances in efficiency and waste reduction, the construction industry hasn’t really changed. Despite advances in construction management by big builders and general contractors,…

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Shortage of Architects

If you depend on architects to specify your products, this is an important post for you.  I pride myself on knowing the changes that are happening in the building materials…

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Building Materials Thought Leaders

If you sell building materials here are some people I think are worth following online. These are people with something to say.  They have a point of view that gives…

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The Building Materials Sales and MarketingKnowledge Bank

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