There are a lot of hard-working people in the building materials industry, such as contractors. In the sales and marketing of building materials, some of the hardest working people are…
It seems issues facing home builders are perpetual and ever-changing. Even with volume being up, builders now face challenges with the rising costs of building homes, plus how many expectations…
The process of content marketing for building materials should fall under the same category as any other B2B business where information is king. Before buyers consider buying your building materials,…
Converting a market to a new product is probably the most challenging task a building materials manufacturer can take on. While you may have a better product, if the customer…
I now have a podcast about building materials sales and marketing that is available on Itunes. I will be producing episodes in which I will share my own insights as…
Too many building materials conversion sales calls don’t result in an order. Your success rate will always be lower than you’d like, but it can be much better. I am…