Insights for Building Materials Companies
As the popularity of Green building products and construction grows, it is also getting more sophisticated. Long gone are the days when a simple claim of “Saves Energy” is enough…
McKinsey & Company did a study * of the changes in B2B purchasing decisions. As usual, this is a very well researched and written report from McKinsey. After reading it, I…
One of the major issues facing architects is their clients’ growing desire to go green. Green Building Elements calls traditional building materials “fossil fuels’ ugly cousin” and people are starting to take…
If you’ve been looking for ways to grab more of the DIY market for your home improvement products, check out the world of DIY tutorials offered on YouTube. One thing…
I’m always reminding building materials manufacturers of how Lowe’s and Home Depot are constantly changing and trying new strategies. Here’s another change “opportunity for manufacturer” that involves Lowe’s and the…
At my last building materials workshop, I teamed up with two of the guest speakers to audit the online performance of each attendee. We had a lot of fun giving…
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