Insights for Building Materials Companies

Dealer Showrooms Important for Building Materials

With options like online shopping, big-box store displays, and in-home sales, many companies wonder if dealer showrooms have become obsolete. According to Jim Cory of Professional Remodeler, this is anything but…

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How to Sell Commercial Interior Designers

If you have a building material that is used in the interior of a commercial building, interior designers are probably important to your success. Here are some practical reasons to…

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What Happened to Contractor Loyalty?

I saw this contractor’s truck the other day, and it got me wondering why he isn’t identified with any particular brand of roofing. More and more specialty contractors are no…

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Is Lowe’s More Innovative Than Home Depot?

You’d think the competition between big box home improvement retailers would be pretty evenly matched. After all, there aren’t a lot of differences between Lowe’s and Home Depot – right?…

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Green Building Materials Product Strategy

As the interest in green building materials continues to rise in the construction of commercial and residential structures, more companies are getting on board. They are finding out that the…

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A Line Review Success Story

One of my client’s recently shared his big box line review success story with me. He contacted me as soon as he learned about the review. We discussed his situation….

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The Building Materials Sales and MarketingKnowledge Bank

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