1. Learn How to Convert Builders to You! 2. Learn How to Sell Upgraded Products to Builders! Click here if you missed the webinar and would like to view on YouTube…
I think the goals of a trade show should be first to gain new customers and second to keep current customers from switching to a competitor. Building materials companies spend…
Each month a special guest speaker and I will be hosting a free webinaron a subject of interest to building materials sales and marketing people. Sales subjects will include how…
Carlos Quintero and I just coauthored a new book on sales in the building industry. Carlos is a building materials sales expert from the firm, Sales Effectiveness. Our new book,…
Building materials customers want more than a good product at a good price. Here are the three key things contractors, builders, architects, dealers, distributors and even big boxes want from…
The building materials industry tends to be behind other industries in sales and marketing strategies. Here are four issues that keep building materials manufacturers behind and some insight into how…