Blog for Building Materials Companies

Leapfrog Your Building Materials Competition in 2020

  |  Posted in Marketing, Sales

Leapfrog Your Building Materials Competition in 2020
“Isn’t it time you did something different? It is 2020 after all and construction technology and methodology have moved on a lot in the last 20 years.” Gerard “Gerry” McCaughey, CEO and Chairman, Entekra , NAHB Manufacturer of the Year.

Stop Wasting Money on Sales and Marketing Approaches That Are No Longer Effective

Working harder or spending more won’t grow your business as fast as working smarter with more effective approaches.

Learn How to Grow Your Building Materials Sales Faster and Lower Your Cost Per Sale at the Whizard Summit.
April 20 and 21, Boulder Colorado

Register Today

The Three Biggest Reasons Why Building Materials Companies Sales and Marketing Fails

1. Wrong Customer
2. Wrong Message
3. Wrong Method

Here’s What You Will Learn to Help You Fail Less and Win More

1. The Seller’s Journey
Traditional marketing tells you to focus on the buyer’s journey. In building materials, it’s essential to first understand your journey – the seller’s journey. Who is involved in the sale of your product? In what order should you approach them? Who are the real decision-makers? Who are the influencers who can block your sale? Learn to pursue the right people.

2. Improve Your Customer Knowledge
A fresh look at who is the architect, homebuilder, contractor, dealer, distributor and others. What are their motivations? How are they changing? What do they want to hear from you? Learn how to show customers what’s in it for them for more success.

3. Sales and Marketing Best Practices
How to support your sales team for more success. Changes to your marketing programs that will improve your results and make them measurable. Most sales and marketing is based more on what has worked in the past than what works today. Learn what changes you should make, no matter how big or small your budget.

Learn More

Early Registration $1,595 ends Jan 24
Discounted Registration $1,795 ends March 20
Full Registration $1,995 ends April 20

Additional Attendees From The Same Company Receive a $200 Discount

Limited to 60 Attendees So We Can Give Personal Attention to Everyone. You will leave with a plan.

 Contact Us With Any Questions.

Register Today and Save

What is the biggest challenge to your sales growth?

Contact me to discuss how I can help you grow your sales.

About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.