Blog for Building Materials Companies

Inbound vs Outbound Sales in Building Materials

  |  Posted in Marketing, Sales

Inbound vs Outbound Sales in Building Materials

The building materials industry is years behind other industries. You can see it in the way it relies too much on outbound sales. When doing outbound, the salesperson will identify a prospect and then pursue them. In the worst case, it’s a cold call.

While outbound sales can be an effective way to grow, companies that have focused on growing their inbound leads are outperforming the ones that focus on outbound. Ideally, your company would have a balance of outbound and inbound sales opportunities.

I created this infographic to show you how inbound sales can help you be more successful and make better use of your salespeople’s time.

Inbound Marketing for Building Materials

You Can Download The Infographic

Here

Five Ways to Increase Your Inbound Inquiries

  • Add a Chat Box to Your Website
  • Add a Call to Action to Your Website That Offers Helpful Information to Appeal to People Who Don’t Respond to Contact Us, Where to Buy, or Get a Quote
  • Develop More Content Such as Blog Posts or YouTube Videos That Are Optimized for SEO
  • Be More Active on Social Media, Especially LinkedIn
  • Update Your Website to Sell Solutions to Problems Instead of Products

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If you like what I say, sign up for my newsletter here and get my weekly newsletter every Sunday night.

What is the biggest challenge to your sales growth?

Contact me to discuss how I can help you grow your sales.

About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.