Most companies make their sales message too complicated. They tell you more than you need to know or want to know.
The simpler you can make your message, the better. Entekra does an excellent job of making it very to easy understand what their product does with this graphic.
I don’t need to know how they do it. I don’t need to know who they have done it for. There are many other details that I don’t need to know, at this time.
Think of this as a visual elevator pitch. Can you create an image like this for your company? If you can, then get it done and start using it. If you can’t, get to work!
And Entekra has added to their message with this graphic. It’s just as simple as the first one and it builds upon the same message. They are giving it to me one piece at a time so I can absorb each thought before they give me the next one.
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