Blog for Building Materials Companies

SMART- Entekra Sales Message

  |  Posted in Smart

SMART- Entekra Sales Message

Most companies make their sales message too complicated.  They tell you more than you need to know or want to know.

The simpler you can make your message, the better. Entekra does an excellent job of making it very to easy understand what their product does with this graphic.

I don’t need to know how they do it. I don’t need to know who they have done it for.  There are many other details that I don’t need to know, at this time.

Think of this as a visual elevator pitch.  Can you create an image like this for your company?  If you can, then get it done and start using it.  If you can’t, get to work!

And Entekra has added to their message with this graphic.  It’s just as simple as the first one and it builds upon the same message.  They are giving it to me one piece at a time so I can absorb each thought before they give me the next one.

Entekra Productivity

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.