Insights for Building Materials Companies

What’s Wrong With Big Boxes?

If the goal is to maximize sales, margins, and customer satisfaction, there’s a lot wrong.  There’s a lot of missed opportunity for both big boxes and building product manufacturers. Anytime…

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You Don’t Understand Your Customers

Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business.  You probably lump them all together, as in a builder is a builder, and a…

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Succeeding With Fewer Sales People

How do you reach all those smaller building product customers with fewer sales people and not pull your hair out? Building material companies no longer have enough sales people to…

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How to Sell Design Build Contractors

Design Build is the fastest growing segment of commercial construction. Despite this, most building material manufacturers have not changed their marketing and sales practices to meet the needs of the…

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The Building Materials Sales and MarketingKnowledge Bank

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