Insights for Building Materials Companies
There is no other industry as dependent on the channel as the building materials industry. Yet time and time again building material marketers and their agencies ignore this reality. They…
Lumber dealers, like builders, can be challenging to reach and succeed with because they usually buy through distributors or buying groups instead of directly from manufacturers. If you want to…
Home Depot And Lowes Are 900-Pound Gorillas. You can refuse to sell to them, sell to them on their terms or sell to them on your terms. So, what’s it…
The channel is especially important in the commercial building materials market. The owner or end user is even more unlikely to worry about an individual product than a residential homeowner….
In the recession many contractors left for jobs like truck driving. I don’t think they will return to construction even as their prospects improve. I’m not talking about the large…
With the building material channel, it’s not about the aesthetics or performance of your product. It’s all about the business proposition. Tell me why I should carry or use your…
The Building Materials Sales and MarketingKnowledge Bank
