Blog for Building Materials Companies

Hafele Best Exhibit at IWF

  |  Posted in Trade Shows

Hafele Best Exhibit at IWF

This was my first visit to the IWF  International Woodworking Fair.  The show seemed to be well attended but many exhibitors faced the ongoing problem with trade shows, they had no traffic in their booth.

I look at many of these exhibits and wonder, “What were they thinking?  This is a big expense, couldn’t they find a more effective use for their marketing dollars?”

I don’t know how they measure their performance or ROI from this trade show, but Hafele gets my vote for the best performing exhibit at the show.

Hafele had a larger exhibit with a number of different product areas.  They were always busy with their salespeople engaging a steady stream of customers.

IWF Booth

Here Are Two Exhibits That Didn’t Do As Well.

IWF Booth

 Ex-NFL Stars Attracted More Interest Than NASCAR

IWF Booth

 Columbia Forest Products Attracted a Lot of Attention With a New Product

Columbia Forest Products IWF

There’s Nothing Like a Great Demo to Help You Sell

Winbag Inflatable Shim Crushed It While No One Cared About The Tool You Must See

Tools at IWF

More Deserted Booths

IWF Show Booths

And Back to Hafele Doing It Right

Hafele IWF Show Booth

What can you learn from Hafele about how to be more successful at your next trade show? Everything they did was about the customer. The impression they left was, “If you want to be successful, you should take a look at Hafele.”

Most exhibitors at building materials trade shows, don’t give the customer a very compelling reason to visit their booth.  It’s more like, “We have some stuff.  Do you want to buy some?”

My recommendation is that you either do a better job, like Hafele or stop wasting your money at trade shows.

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.