Insights for Building Materials Companies

Problems with Building Product Ad Agencies

“We love our agency, we just wish they understood our business.” This is a quote I frequently hear from building material manufacturers. Here is why this happens: 1.   Unless they…

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Rental Housing is Great for Building Products

Whenever a market comes back, it changes.  Most companies act as if it will return to how it functioned in the past.  They are then surprised when it changes and…

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Who Makes Money in Building Materials?

Building product companies who understand who makes the most profit on the sale of their products make better decisions.  A value chain analysis gives you a global view of your…

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How to Get Building Codes Adopted

New products and technologies continue to make it possible to build better homes and buildings. Improved occupant safety and energy efficiency are two of the main reasons that building codes…

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What’s Wrong With Big Boxes?

If the goal is to maximize sales, margins, and customer satisfaction, there’s a lot wrong.  There’s a lot of missed opportunity for both big boxes and building product manufacturers. Anytime…

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You Don’t Understand Your Customers

Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business.  You probably lump them all together, as in a builder is a builder, and a…

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The Building Materials Sales and MarketingKnowledge Bank

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