Insights for Building Materials Companies
At car dealerships, the sales person pushes to get you to take a test drive. Why? Because it’s the best way for you to see yourself as the owner of…
I am frequently referred to as a “Flaming Optimist” because I see any situation as an opportunity. I also believe that we all are in charge of our own destiny…
If you call on builders, I highly recommend that you read Bradley Hartmann’s new book entitled “Behind Your Back”. Where my book, “Building Materials Channel Marketing” has a chapter on…
As a building materials manufacturer, you’ve undoubtedly seen the growing opportunity to sell your products to multifamily homebuilders. If you’ve had issues understanding their needs, you’re not alone. 53% of…
A number of building materials companies are in such a hurry to make a sale, that they will give it up for just about anyone. Have they reached bottom so…
These days, businesses who don’t have a blog are missing a real opportunity to reach new audiences and grow their sales. Yes, this even goes for building materials manufacturers. There…
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