Insights for Building Materials Companies

The Problem with Building Material Public Relations

Most building material companies are missing a real opportunity to use the power of public relations to grow their sales.  It continues to amaze me how simple and inexpensive it…

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The Real Competition in Home Improvement

If you want to see more of your products sold in the home improvement market, you have to create a compelling vision.  If you sell products for decks or kitchens,…

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Key Motivations of Building Material Customers

When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…

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How to Sell Builder Puchasing Departments

If you want to grow your sales to homebuilders, knowing how to work with their purchasing department is critical.  I surveyed the purchasing leaders of 30 builders to find out…

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Building Material Marketing Decision Tree

I have learned how important it is to get everyone on the same page at the beginning of a marketing project.  Because it’s so obvious to you, it’s easy to…

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What Building Products Can Learn From CPG

To make your building products company a better marketer, take a page from the Consumer Packaged Goods (CPG) new product powerhouses: Know the user Support your new products and your…

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The Building Materials Sales and MarketingKnowledge Bank

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