Insights for Building Materials Companies
A lot of industry time and money has been wasted on interpreting the ‘or equal’ clause. Imagine dealing with several manufacturers trying to prove that their product “meets or exceeds…
Architects can be frustrating to call on. You invest time to get a meeting and perhaps do an educational session. If you are successful you get your product specified. And…
Once again, building material manufacturers are being left behind by big boxes. This time it’s Lowe’s who is testing robots in store while manufacturers continue to shy away from trying…
In commercial or residential building material sales, whether you are selling an architect, big box, contractor, builder, or other type of customer, there are three basic kinds of sales: 3…
I attended Greenbuild last week in New Orleans and I saw a number of improvements from last year. I also saw a number of ongoing issues that could help the…
Many building material manufacturers fear line reviews with big boxes like Home Depot and Lowe’s. They frequently see it as an event where they have more to lose than to…
The Building Materials Sales and MarketingKnowledge Bank
