Insights for Building Materials Companies
As a building materials manufacturer, your customers are getting larger. Part of getting larger means that their buyers are better negotiators than your sales people. Without better negotiating skills, your…
The PBC Show takes place next week. Like other building industry trade shows, the cost to attend and exhibit are a large expense for building materials manufacturers. Many people also…
Outstanding customer service can make you bulletproof to competition and lower prices in the building materials industry. Whenever I interview architects, builders or contractors they each can relate two kinds…
Most of the building materials industry has not caught up to the rest of the world with the use of Infographics. This Infographic from Icynene is a great example of…
You probably think that following up on your leads from the AIA Show is the most important next step. You are wrong. The most important next step is a serious…
The problem with European building materials companies is that they have not been serious about the largest building materials market in the world, North America. They are now finally starting…
The Building Materials Sales and MarketingKnowledge Bank
