Insights for Building Materials Companies
Look at the image of this car. Most companies look at their products, sales team and marketing programs as if they were a high-performance sports car. Their products are desirable…
Most building materials companies waste money on their sales meetings by not getting a more lasting benefit or return on their investment. Sales meetings are expensive, and they seem to…
Contractor loyalty programs are starting to rear their ugly head again in building materials. They were a bad idea in the past, and they are a bad idea today. On…
Most building materials companies are stuck in a Mexican Standoff with their competitors in which no one can win. To the customer, they all look alike with similar products, pricing…
10 Reasons Why You Should Stop Spending Money on Print Let’s get straight to the point. Brochures and printed sales collateral have had their day. That day has passed. But…
This is a guest post from Carolynn Pitcher Brescka of Building Supply Online Services. Online Sales Are Just Getting Started in Building Materials Shopping online is no longer just for…
The Building Materials Sales and MarketingKnowledge Bank
