Insights for Building Materials Companies
Building materials companies tend to focus on the customers who are immediately in front of them. It makes sense—if you interact with builders, architects, facilities managers and homeowners, that’s who…
The obsession with the balance sheet and making their numbers every three months hurts many building materials companies. It makes them an easy target for stolen sales and stolen customers….
Since I published my Directory of Building Materials Ad Agencies, it has become one of the most visited pages on my website. That tells me there are a lot of building materials…
The most common complaint I hear from builders, architects, dealers and contractors is that building materials companies and their sales reps don’t understand them, and those customers will give high…
Most building materials companies think they are, or should, be batting 1,000. The reality is that very successful companies, like professional baseball players, are only batting .333. Your customers have set…
For many building materials companies, contractors are the biggest hurdle to sales growth. Contractors can also be the hardest customers to reach and are the most resistant to change. Contractors…
The Building Materials Sales and MarketingKnowledge Bank
