Blog for Building Materials Manufacturers

Building Materials Ad Agency Account Managers

  |  Posted in Ad Agency

Building Materials Ad Agency Account Managers

I grew up around the advertising business.  My father was either the advertising manager of a company, like Cooper Tires or he had his own successful agency.

While I had a number of jobs while I was growing up from a housing framer (not too good) to a gas station attendant ( I could wash a mean windshield) to a music store salesman selling guitars, amps, and drums (pretty good), my first real job was working for my father’s agency.

Unlike many fathers, my father made sure I was one of the lowest paid people, gave me the worst tasks and was more critical of me than anyone else.  While I didn’t like it at the time, I learned a lot from him.

One of the things I learned was the importance of having a role model.  His role model was the famous ad man, David Ogilvy.  Instead of asking himself, What would Jesus Do?  He asked himself, What would David Do?

Ogilvy & Mather produced a series of ads about advertising and agencies that my father had enlarged and framed.  He hung them in the office to remind us all what we should stand for.

I have very high expectations of ad agencies, and one of the keys to a great agency is the attitude of the account team.  I rank attitude as more important than experience and knowledge.  You can gain knowledge and experience, quickly in today’s world.  With attitude, you either have it, or you don’t.

When considering a new agency for your building materials company, evaluating your current agency or a new account person, I think you’ll find the following guide from Ogilvy & Mather to be of help.

Even though this is probably over 30 years old, I find it still to be a great guide.

Building Materials Ad Agency

You may also be interested in my Directory of Building Materials Ad Agencies or my Guide to Selecting a New Building Materials Ad Agency.

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.