Insights for Building Materials Companies

Your Building Material Prices Are Too Damn High!

Anyone who sells building materials has heard it before. “Your price is too high!” That’s never a good sign. If you hear this when the order is being placed, you…

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What Building Material Manufacturers Need to Know About Google Analytics 4

Google is changing one of the tools you’ve been relying on to grow and succeed. If you’re not aware of it, you’re already losing valuable data. It’s impossible to tell…

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What’s Wrong With Architectural Specification Selling – And How to Get It Right

If gaining architectural specifications is key to the growth of your business, then this article is for you. There are a number of ways to sell architects – some better,…

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What is PRM and Why Building Materials Companies Need It?

Many building material companies use Customer Relationship Management (CRM) software to enhance their sales efforts. While the uptake was slow at first (building materials manufacturers tend to be late adopters),…

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How to Use Associations to Grow Your Building Materials Sales

There are many ways to sell building materials and I’ve covered just about all of them over the years. You can sell distributors by helping them meet their customers’ needs….

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How to Make CRM Work in Commercial Building Materials

Most people think sales is about pitches, cold calls, and putting pressure on potential customers. But people who have actually worked in sales know that it’s really about solutions, communication…

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