Blog for Building Materials Manufacturers
Many building materials companies waste marketing dollars by investing in Random Acts of Marketing. Marketing should start with an objective, like growing sales, followed by the most important part: the strategy….
While most building materials companies are stubbornly hanging onto business as usual, Masonite is recognizing their customers shift to online and doing something about it. Imagine actually making it easier for…
There are several problems with building materials warranties, but one of the biggest is that they get used as a sales tool. Using the length of your warranty as an…
A friend who works for one of the larger building materials companies called me recently to share a story she thought I’d like to hear. She was in a meeting with…
Hiring the right talent is crucial in today’s increasingly competitive building materials market. While price, product, promotion and place are all important, your team remains the most important part of…
You probably believe the building product you sell is higher quality than your competitor’s. But if your product really is better, why are you still losing so many sales to…