Blog for Building Materials Manufacturers

  |  Posted in Budget, Marketing

Costly Building Products Marketing Mistake

Many building materials companies waste marketing dollars by investing in Random Acts of Marketing. Marketing should start with an objective, like growing sales, followed by the most important part: the strategy….

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  |  Posted in Smart Moves

Smart Moves – Masonite

While most building materials companies are stubbornly hanging onto business as usual, Masonite is recognizing their customers shift to online and doing something about it. Imagine actually making it easier for…

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  |  Posted in Uncategorized

Building Product Warranty Sales Claims

There are several problems with building materials warranties, but one of the biggest is that they get used as a sales tool. Using the length of your warranty as an…

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  |  Posted in Marketing, Sales, Strategy

Mark Mitchell is Crazy

A friend who works for one of the larger building materials companies called me recently to share a story she thought I’d like to hear. She was in a meeting with…

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  |  Posted in Employees

A Guide to Selecting the Right Building Materials Recruitment Firm

Hiring the right talent is crucial in today’s increasingly competitive building materials market. While price, product, promotion and place are all important, your team remains the most important part of…

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  |  Posted in Marketing

Your Product is Better! Why Aren’t You Selling More?

You probably believe the building product you sell is higher quality than your competitor’s.  But if your product really is better, why are you still losing so many sales to…

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