Insights for Building Materials Manufacturers
Every building materials company could benefit from being more focused. I have never seen a building material company that is too focused and I’m not convinced it would be possible….
1. You will need to constantly demonstrate your value while making your offerings more valuable. Your brand name and reputation are no longer enough. 2. Better customer service and in-house…
“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…
One of the biggest mistakes building material companies make is not being focused enough. By focused I mean being focused on a type of customer or building or a geography,…
One of your goals should be to become your customer’s preferred brand, product, or supplier. If you are the one they prefer, a lot of great things can happen: Price…
The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…
The Building Materials Sales and MarketingKnowledge Bank
