Blog for Building Materials Manufacturers
Hiring the right talent is crucial in today’s increasingly competitive building materials market. While price, product, promotion and place are all important, your team remains the most important part of…
You probably believe the building product you sell is higher quality than your competitor’s. But if your product really is better, why are you still losing so many sales to…
Most building materials companies aren’t prepared to deal with, or prevent, a competitor from taking their customers. They guard against losing customers by providing consistent product quality, customer service that’s…
Whether you are looking for some advice on how to sell architects generally or how to be more successful at the AIA show, here are some ways to improve your…
Building materials companies tend to focus on the customers who are immediately in front of them. It makes sense—if you interact with builders, architects, facilities managers and homeowners, that’s who…
The obsession with the balance sheet and making their numbers every three months hurts many building materials companies. It makes them an easy target for stolen sales and stolen customers….