Insights for Building Materials Companies
More and more building material companies are realizing that facilities managers play an important in selecting the products that are used in the buildings they manage. While manufacturers have recognized…
More companies are investing in CRM, marketing automation and other programs to make their sales and marketing more efficient. These are powerful tools, but only if you use them in…
Knowledge is a good thing. The challenge is knowing what types of knowledge have the most value. That’s the problem with product knowledge. Building materials sales and marketing people often…
If you call on architects and you aren’t satisfied with your sales growth, maybe you need to rethink your approach. You probably take the same approach as your competitors: Invest…
At the AIA Show, I saw lots of architects sitting in classes and standing in line to get on tour buses. What I didn’t see was a lot of architects…
If you know your sales should be higher than they are, the problem is probably not your product or price, the competition or customers, your sales force or marketing. The…
The Building Materials Sales and MarketingKnowledge Bank
