Marketing to Architects and Designers

If you want to grow your sales to architects, these articles are for you.  Whether you are in marketing, sales, customer service, product management, technical or even the boss my articles will help you be more successful with architects.

If you’d like building materials sales and marketing ideas delivered to your inbox,  each week, sign here.

How to Sell Architects

Working with architects takes time, effort and patience – and of course a quality product that delivers what it promises. When you can offer all of these, you can stop chasing Dodge report opportunities and really put yourself in front of the architectural marketplace.

Read More Here

Another Way to Sell Architects

The keyword in selling to residential or commercial architects is Evolution. Too often building materials manufacturers, homebuilders, dealers, distributors, and contractor see their products and the marketplace as static or very slow to change.  As the world evolves you will find architects at the forefront of these changes.

Read More Here

What Architects Want From Building Materials Manufacturers

For businesses who manufacture building materials, developing a strong following with architects may be important. One of the best ways to do this is to develop relationships with the right architects for your products. Because of this, it is important to determine what architects want from building materials manufacturers.

Read More Here

Unless You Sell Designer Eyewear, Stop Trying to Sell Architects

Once again at the AIA show I saw lots of architects, which means I also saw lots of designer eyewear.  What I didn’t see were a lot of architects visiting the building material exhibits on the show floor.  That’s because they spend most of their time in class.

Read More Here

How to Sell Green Products to Architects

One of the major issues facing architects is their clients’ growing desire to go green. Green Building Elements calls traditional building materials “fossil fuels’ ugly cousin” and people are starting to take notice. According to BCC Research, “The U.S. market for green building materials reached nearly $40.0 billion and $43.8 billion in 2013 and 2014, respectively.

Read More Here

How to Succeed at the AIA Show

Like other building industry trade shows, the cost to attend and exhibit are a large expense for building materials manufacturers.  The AIA Show can also be one of the most frustrating shows for an exhibitor because of the lack of traffic on the trade show floor. Here’s how to get the most out of exhibiting at AIA.

Read More Here

Is the AIA Show a Waste of Time?

The last AIA Show I attended,  left with two thoughts – Inspiring and Ineffective.

Whenever I get to spend time with architects, I get inspired. Unlike builders and contractors whose primary focus is how to make more money, architects are visionaries. They want to make the world a better place through their talents.

Read More Here

Forget About Those AIA Show Leads

You probably think that following up on your leads from the AIA Show is the most important next step.  You are wrong. The most important next step is a serious debrief with everyone who was involved in the show in order to grow your architectural sales more effectively.

Read More Here

If you’d like more building materials sales and marketing ideas delivered to your inbox,  each week, sign here.