The biggest reason your sales aren’t growing faster is that you are probably using the wrong sales and marketing message. The most exciting benefit of your product is probably not that important to a builder, architect or contractor.
In order to get customers to buy from you, you need to see the world through their eyes. Most building materials companies are too close to the situation and make assumptions about what their customer wants and they are usually wrong.
You can have a bigger marketing budget, a new website, and even more sales people but if your message is not spot on, your sales will never grow at the pace they should.
If you would like to discuss how your message can be improved, contact me for a complimentary 30-minute marketing and sales message consultation. I will challenge your thinking and show you the path to more sales.
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