As our politicians demand recounts and make claims of cheating, maybe we shouldn’t be surprised when questionable outcomes enter the building materials industry. There is not enough recognition of building…
I have been on many building product plant tours. Most of them are not very effective and are really missing an opportunity to gain new customers and more sales. Why…
Whenever I am reviewing a building material company’s marketing budget, I frequently see a long list of smaller local and regional trade shows. I always ask, “Why do you spend…
More than half of new products fail. And that includes products from respected consumer companies who are viewed as marketing experts with a lot of experience introducing new products. With…
A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors. There are plenty of attendees that the exhibitors would like…
Sales promotion can be a very effective tool to grow the sales of your building materials if it is used correctly. When it is used incorrectly, it can just be a waste…