Building Materials Channel Marketing Book
Sales and Marketing

Building Materials Channel Marketing


Grow your sales with a more effective approach to sales and marketing your building products. The industry bible is required reading at many of the leading building materials companies.

Book Includes Insights On:

  • How the Residential and Commercial Channels Work
  • The Importance of Influencers
  • Who has the Most Knowledge and Power?
  • The Biggest Mistakes Building Material Marketers Make
  • Marketing Budgets
  • The Problem with Trade Shows and How to do Them Right; 
  • The Problem with Agencies; and On Being Green.
  • How to Sell Builders
  • How to Sell Big Boxes
  • How to Sell Lumber Dealers
  • How to Sell Showroom Dealers
  • How to Sell Contractors
  • How to Sell Distributors
  • How to Sell Architects
  • How to Sell Design Build
  • How to Sell Facility Managers

What Others Are Saying...

Mark has assembled straight forward and accurate information to help manufacturers really think about how they sell their products. 

It should be required reading for many manufacturers who, in my option, need to come out of the cave and into the modern world. If as a building product manufacturer you want to be ready for future opportunities you should read this book and get going. The future is already here! Mark's book can help get you going in the right direction. 

- Shawn McCadden

In this book, Mark Mitchell graciously lets us behind the curtain in Building Materials Channel Marketing. In the often-misunderstood building materials channel, the Wiz offers a well-balanced treasure trove of timeless strategies and new-world tactics based on real-world experiences. 

A brilliant must-read: for victory-driven marketing and sales and executive leadership, this book is hard to put down--but easy to pick up time and again as a go-to reference. Building Materials Channel Marketing is a true mark-a-teer masterpiece from a true mastermind.  

- Robert Schindler

I would call this a must have compendium for any building products professional. Our organization has engaged with Mark on several successful projects and this book serves as a great reminder of the best practices Mark preaches. If you're looking for a well-written, straightforward guide to marketing and selling building products, you can't go wrong buying this book for yourself and everyone on your team.

The book is well organized so you can refer back to specific situations that may arise in the course of business, making it all the more useful to have on hand.

- Brent Depperschmidt