I recently started another blog, on the website Medium, to write about marketing in general and not specifically about building materials. My first post was about how the proponents of global warming have blown it.
I thought it might be of interest to building material marketers for a couple of reasons. First, as an example of how not to market a program, no matter how compelling it may seem. Secondly to think about how global warming could change construction if the proponents ever got their act together.
You can read my post here, where I suggest that the Global Warming proponents could learn a lot from Procter & Gamble.