Blog for Building Materials Manufacturers

Time to Rebrand Global Warming?

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Time to Rebrand Global Warming?

I recently started another blog, on the website Medium, to write about marketing in general and not specifically about building materials.  My first post was about how the proponents of global warming have blown it.

I thought it might be of interest to building material marketers for a couple of reasons.  First, as an example of how not to market a program, no matter how compelling it may seem.  Secondly to think about how global warming could change construction if the proponents ever got their act together.

You can read my post here, where I suggest that the Global Warming proponents could learn a lot from Procter & Gamble.


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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.