Planning

Building Materials 2018 Planning – 6 Keys to Success

I work with many building materials companies to help them grow their sales.  I consistently find that building materials companies make the following mistakes and miss opportunities as a result….

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Say Goodbye to Your Building Material Customers

There is an imminent threat to building materials companies which involves people – the people who are your employees as well as your customers. As more of your employees with the…

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What Does Next Year Hold For Building Materials?

What will next year hold for building materials and, more importantly, what will it hold for you? Many building materials companies look at economic data like projected housing starts, interest…

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Your Customer Needs a Plan – Give Them One

If you have a dealer, contractor or distributor who is loyal and you want them to stay loyal, or if you have a customer you wish was more loyal, here’s…

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Building Material Marketing Decision Tree

I have learned how important it is to get everyone on the same page at the beginning of a marketing project.  Because it’s so obvious to you, it’s easy to…

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