Messages
A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…
Most building materials companies focus on telling customers why their products are better. That works, but only if the customer is already looking to switch to a new product. Most…
“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…
Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…
Most building materials companies start their sales and marketing with things like the color, style, performance level, and price of their product. Then they work backwards to trying to explain…
I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…
