Innovation
Most building material manufacturers are too focused on their competition and not enough on their customers. They start with the premise that their product is basically the same as their…
Dwell magazine holds a trade show every June called Dwell on Design. I tell all my clients that if they want to see the future of housing they should read…
Building material manufacturers, like most manufacturers, focus on improving margins through economies of scale. Most of them also try to improve their margins by reducing risk. This short term thinking…
