Blog for Building Materials Companies

SMART Marketing- Turf Design

  |  Posted in Smart

SMART Marketing- Turf Design

Turf Design, helps open office occupants and designers improve the acoustics of open offices with their beautiful ceiling systems.

Turf Design Acousrtical Ceilings

The smart thing that they are doing is that they make it easy for the customer to buy from them. Most sound control product companies put a wall between them and the customer.

Their website communicates, “We have products that can solve your sound control problems, but you aren’t qualified to buy them. You first have to engage an acoustical engineer and pay them for a plan.”

Designers are under pressure to stay within a budget and unless someone asks about sound control, it is frequently not part of the plan. The tenant moves in and discovers they have a sound problem.

Unlike most sound control products, Turf is set up to help someone in this situation. They don’t need an acoustical engineer to design the optimum system. They just need it to sound better and Turf can help them.

The beauty of their products and the way they make it easy to choose a solution will also encourage more designers to include their ceilings in their plans. It’s not complicated, it looks amazing and the designer looks smart for recommending sound control.

Beautiful products and a great website, check them out here.

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.