I subscribe to the newsletters from many building materials companies and most of them have nothing to say. Here’s an example of a newsletter that impressed me. Too many people think that a newsletter is more about its appearance or graphic design when the most important part of a newsletter is the message.
I really thought this was smart for a number of reasons. The first reason is that Page Lumber is reaching out to their contractor customers with an offer that can help the contractors be more successful. This type of offer will get a better response than a product promotion or special price. It also makes those contractor customers more loyal to Page.
On the part of Boral, I like that they are supporting their local dealer with a program that will first help Page’s overall business and then help grow the sales of Boral. Too many building material companies don’t provide enough to support to their local dealers and the support they do provide is usually just focused on their products.
As a building product manufacturer ask yourself how you can help your dealers be more successful like Boral does.