Loewen Windows is doing something smart. They are making regular posts on social media about their windows and doors and how they are made.
This may seem like a small thing, but smart things come in all sizes. Loewen makes a small deposit frequently in their social media piggy bank. You don’t have any great expectations of any individual post. You just keep adding pennies, nickels and dimes into your social media piggy bank on a regular basis.
Over time, more architects, builders, homeowners and other types of customers are reminded that Loewen makes a very high-quality product. Another reason this is smart is that unlike most marketing programs, Loewen doesn’t have to write a check for this.
The only cost is a little time for an internal person to have an idea and to act on it.
I continue to be amazed at how many building materials companies don’t take advantage of no-cost marketing opportunities like social media. Very Smart Loewen!