Blog for Building Materials Companies

SMART – Denver Airport Remodel

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SMART – Denver Airport Remodel

Denver International Airport is in the midst of a major multi-year renovation. As with most renovations of spaces that continue to operate during construction, it will disrupt many travelers.

While most travelers are looking forward to the improvements when they are completed, the renovations can negatively affect the reputation of the airport with travelers.

No matter how much care the construction team takes to make it as easy as possible for the public, traveling can be stressful and any change or inconvenience adds to that stress.

Denver International Airport was very smart in how they took a fun, lighthearted approach to the project. The Denver airport has been the focus of many conspiracy stories for years. They took the conspiracy idea and ran with it.

In addition to a series of attention getting posters throughout the airport, they also created a fun website

What a smart way to reduce the stress and maintain support for the project.

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I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.