Insights for Building Materials Companies
Most building product companies see their opportunity as one large homogeneous geographic market, especially when viewing the U.S. If they sell to Home Depot or Lowe’s they look at the…
If you have a dealer, contractor or distributor who is loyal and you want them to stay loyal, or if you have a customer you wish was more loyal, here’s…
The housing industry is changing everyday while building product companies seem stuck in the past. Rather than being out in front of these changes they are focused on the status…
Building material companies have so much to gain by being involved in social media and so much to lose by not being involved. I have found that the problem is…
You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business. You probably have a narrow view of the…
Building product manufacturers are behind their customers when it comes to social media. They are supposed to be the smart marketers. You would think they would embrace the newest marketing…
The Building Materials Sales and MarketingKnowledge Bank
