Insights for Building Materials Companies
The first question out of a builder, contractor or big box buyer’s mouth is usually “How much does it cost?” Or simply, “Does it cost more?” Most of the time,…
An influencer of growing importance is what we used to call, The Tree Hugger. There are now Green architects, engineers, builders, contractors, code officials, emerging competitors, media and consumers who…
Most building material companies are missing a real opportunity to use the power of public relations to grow their sales. It continues to amaze me how simple and inexpensive it…
If you want to see more of your products sold in the home improvement market, you have to create a compelling vision. If you sell products for decks or kitchens,…
When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…
If you want to grow your sales to homebuilders, knowing how to work with their purchasing department is critical. I surveyed the purchasing leaders of 30 builders to find out…
The Building Materials Sales and MarketingKnowledge Bank
