Insights for Building Materials Companies

Did Pigs Fly at Home Depot?

I was walking through a Home Depot store recently when a friendly and outgoing associate approached me. Since I’m usually walking the aisles just to observe, I frequently tend to…

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How to Win at Distributors Order Desks

I frequently visit distributors while riding along with my client’s sales reps. I recently spent a week calling on several distributors a day and I saw the same missed opportunity…

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How to Sell More Home Improvement Products

If you want to sell more home improvement products, you have to get in front of more prospects.  I frequently see larger home improvement contractors such as Sears with a…

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Do You Focus on Building Product Customers Who Are Winners or Losers?

I frequently hear building material companies complaining about their customers.  The question I have for them is, “Are you calling on winners or losers?”  Many times I find they are…

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A Better Way to Sell Home Builders

Most building product manufacturers and suppliers focus on meeting the needs of the builder’s purchasing department.  If they stop there, they are missing an opportunity to gain more builder sales,…

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Lowe’s is Changing Are You?

As Lowe’s and Home Depot compete with each other, they are constantly changing in an effort to improve their business.  Some things they try work and some don’t, but they…

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