Insights for Building Materials Companies
Most building materials companies waste a lot of money on marketing. They spend a lot of money on the wrong message with the wrong tool aimed at the wrong audience….
Many of your building product customers need help with people. The people problems of contractors, dealers, builders and others are slowing down the sales of your products. You have an…
The building products industry continues to miss the sales opportunities that women represent. It’s easy to miss the tremendous amount of power that women have in the industry because it’s…
Home Depot appears to do more community events than Lowe’s. These events work not only to attract more consumers but also to get them talking. Everyday I get a Google…
Contractors are a major source of frustration for building product manufacturers. They refuse to sell an upgraded product even when it’s, seemingly, in their best interest. There is one main…
This article from the New York Times is going to sell a lot of faucets. It’s going to inspire people to consider a faucet when they hadn’t been thinking about…
The Building Materials Sales and MarketingKnowledge Bank
